Wim Willems will start as General Manager of 2BA B.V. on March 31, 2025

On March 31, Wim Willems will take over 2BA as General Manager from Martin Kreijenbroek. Under Martin’s leadership, 2BA has grown into the strong and successful company it is today. We are therefore pleased that he will remain on board and continue to use his valuable knowledge and expertise in his new role for the further development of 2BA.

Marleen Prins (Chairman of the Supervisory Board of 2BA): “We are very pleased with the arrival of Wim. His strong problem-solving skills, excellent communication skills and his natural way of encouraging collaboration will help us to grow as a company and also to continue to build on our strategy.”

Wim is a strategic and pragmatic leader with broad experience in digital innovation and technological progress, both in the public and private sectors. His extensive knowledge and forward-looking vision make him a valuable asset to 2BA. But Wim brings more than just expertise, as a proud father and committed partner he knows better than anyone how important a good work-life balance is. This people-oriented approach forms the basis of his way of leading and collaborating.

Wim Willems: “I am very much looking forward to joining 2BA and working with the team to continue building the future. The strong foundation that Martin and the team have laid offers great opportunities to grow and innovate. Collaboration and digital innovation are crucial in this sector, and I am convinced that we can achieve this together. I look forward to a pleasant collaboration in a world full of opportunities!”

Together with Wim and the team, we are heralding the next phase of growth and innovation for 2BA and we strive for a successful future full of opportunities and good collaboration with all stakeholders.